[PDF.42pm] Age of Propaganda: The Everyday Use and Abuse of Persuasion

Age of Propaganda: The Everyday Use and Abuse of Persuasion

[PDF.ko29] Age of Propaganda: The Everyday Use and Abuse of Persuasion

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 | #1331108 in Books |  W. H. Freeman |  2001-03-14 | Original language:English | PDF # 1 |  9.22 x1.19 x6.22l, | File type: PDF | 416 pages

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||4 of 4 people found the following review helpful.| Persuasion Mechanics|By Fearless|Great book on propaganda, advertising and persuasion.
Together with Cialdini's Influence this is one of the great books on how persuasion works.
It includes plenty of examples and research on how people are influenced.
It could be better organized to make it more practical and use it as a professional or personal resource.
In|.com |Drawing on the history of propaganda and modern research in social psychology, this book reveals mass persuasion in action -- not just the tactics, but why they work so well, and how we can protect ourselves from manipulation.|

We live in an age of propaganda. Americans consume 57% of the world's advertising while representing only 6% of the population, and half of our waking hours are spent with the mass media. Persuasion has always been integral to the democratic process - it's how we make decisions, elect governments, do business, and resolve disputes, but increasingly, thoughtful discussion is being replaced with simplistic sound bites, manipulative messages, and deceptive propaganda...

You can specify the type of files you want, for your gadget.Age of Propaganda: The Everyday Use and Abuse of Persuasion   |  Anthony Pratkanis, Elliot Aronson. I really enjoyed this book and have already told so many people about it!

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