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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Rita Gunther McGrath, Ian C. Macmillan




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 | #226812 in Books |  2009-02-17 |  2009-03-16 | Original language:English | PDF # 1 |  9.20 x1.10 x6.50l,1.19 | File type: PDF | 256 pages

||13 of 14 people found the following review helpful.| How to develop and execute business cases in an environment of uncertainty|By J. Groen|This is a very enlightening book that builds on the authors' HBR article of July-August, 1995 called Discovery-driven planning. Instead of the typical approach for evaluating innovative projects of complex, risk adjusted financials, that results in analysis paralysis, and reduces judgement|About the Author|Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors o

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefull...

You easily download any file type for your gadget.Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity   |  Rita Gunther McGrath, Ian C. Macmillan. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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